Tochii's Insights on APIs, Product, Platforms, and Leadership

API as a Product: Building an Enabling Developer Experience & Measuring Success

APIs are more than software — they are products that developers consume. Successful APIs prioritize Developer Experience (DX). Like a great consumer app, APIs need to solve real problems, delight users, and continually evolve.

Building APIs as products requires intentionality: onboarding needs to be seamless, documentation needs to be world-class, support must be reliable, and feedback loops must exist.

To measure success, track metrics like adoption rates, time-to-first-call (TTFC), retention of developer users, NPS for DX, and business outcomes tied to API usage.

When APIs are treated with product discipline, they become accelerators of innovation inside organizations and ecosystems.

API Integration 101

Integration is the process of connecting different systems to allow them to work together. APIs (Application Programming Interfaces) are the tools that make this possible.

When a CRM system connects to an email marketing tool, or when a mobile app pulls data from a server — that’s API integration at work.

Good API integration streamlines workflows, improves data quality, and enables automation. Businesses that master API integration move faster and scale more efficiently.

Understanding the basics of how APIs connect systems is critical for anyone operating in today’s tech-driven world.

The Power of Dreams

Every big achievement starts with a dream. Dreams allow us to imagine beyond our current circumstances, painting a picture of what’s possible.

However, dreams require action. Faith without works is dead. To turn dreams into reality, you must pair belief with relentless action, resilience in the face of failure, and unwavering vision.

Stay rooted in your dreams. They are the seeds of the future you are called to create.

What is an API and How It Can 10x Your Business Revenue

APIs, or Application Programming Interfaces, allow different software systems to communicate. But more than that — APIs unlock new business models.

Think about Uber, Airbnb, Stripe, or Shopify. These companies leverage APIs to integrate payments, messaging, mapping, and logistics without building everything themselves.

Companies that create APIs also create new revenue streams: API-as-a-Product (APaaP) models, partner integrations, and ecosystem expansion.

If your company isn’t using APIs as a business tool, you are leaving money and market share on the table.

This is 30

Turning 30 is more than just a birthday — it's a moment of reflection. It's about acknowledging past achievements, accepting past mistakes, and embracing the wisdom that comes with experience.

This new decade is about impact, legacy, and living with even more intentionality. The real journey is just beginning.

Intentional Living: Endless Possibilities

Living intentionally means waking up every day with purpose. It means making decisions aligned with your values, dreams, and mission.

When you live intentionally, you don’t just exist — you create, you lead, and you shape your destiny.

Focus, discipline, and gratitude are daily habits for living an intentional life filled with possibilities.

Stop the Killing, Reform the Police

It's no longer acceptable to watch injustice and stay silent. Societal systems must be reformed to protect all citizens equally.

Reforming policing isn't about dismantling safety — it's about ensuring accountability, building trust, and protecting lives through true justice.

We must demand better. Because Black lives matter. All lives matter. Justice matters.

Our Major Goal in Life

Our true calling is to create. Whether it's building businesses, inventing products, mentoring leaders, or creating change — what we build will outlive us.

Success is about significance, not just status. It's about service, not just self. It’s about leaving the world better than we found it.

Create boldly. Serve selflessly. Leave a legacy.